Don't tell me to chill. YOU chill.
Dude! You tore me up into pieces! And then I didn't have time to respond as work got in the way of blogging. What is a girl to do?! Also, I am sick and tired. And, pretty much delirious. 38.2C makes me feel like I've reached menopause...hot and cold waves running through my shaky bones.
I will write more about the freakin' ad tomorrow or...whenever. Just before I go, however:
1. I know the ad is not the end of the world as we know it. That doesn't mean I shouldn't be bothered by it.
2. I know the ad perfectly caters to a certain demographic. 14-year-old horny boys masturbating to the latest Victoria's Secret catalogue are not the ones who buy Macs, though. Bad business decision!!!
3. I GET the analogy! It's so obvious and uncreative, how could anyone miss it?!
All I was saying was that:
1. The analogy is not an obvious one. Woman==movie? What?!
2. The ad is based on stereotypical and...well, wrong notions of what computer users are like these days.
3. The ad is a poor use of judgment on Apple's ad-execs. Did you see how slutty the model girl was acting?! And did you see the smirk on the Mac-guy's face as he was calling her 'professional'?!!?! It is completely against Apple's corporate culture and a big disappointment, as such.
Oh, and PLEASE PLEASE PLEASE watch the video before you tell me to chill, ok? Seeing how shocking the appearance and demeanor of the ditzy model-girl are, is really important to this conversation.
I will write more about the freakin' ad tomorrow or...whenever. Just before I go, however:
1. I know the ad is not the end of the world as we know it. That doesn't mean I shouldn't be bothered by it.
2. I know the ad perfectly caters to a certain demographic. 14-year-old horny boys masturbating to the latest Victoria's Secret catalogue are not the ones who buy Macs, though. Bad business decision!!!
3. I GET the analogy! It's so obvious and uncreative, how could anyone miss it?!
All I was saying was that:
1. The analogy is not an obvious one. Woman==movie? What?!
2. The ad is based on stereotypical and...well, wrong notions of what computer users are like these days.
3. The ad is a poor use of judgment on Apple's ad-execs. Did you see how slutty the model girl was acting?! And did you see the smirk on the Mac-guy's face as he was calling her 'professional'?!!?! It is completely against Apple's corporate culture and a big disappointment, as such.
Oh, and PLEASE PLEASE PLEASE watch the video before you tell me to chill, ok? Seeing how shocking the appearance and demeanor of the ditzy model-girl are, is really important to this conversation.
posted by petya at 10/20/2006 03:47:00 PM
7 Comments:
The only two people who mentioned not seeing the ad, myself included, were the ones who basically agreed with you and kgrady. So, if you're singling us out with that last comment about not watching the video, maybe you were reading something extra into what was said. I see now where you have a link to the commercial, so maybe by watching it I could agree on more specific details about it, if that's the point.
dude, first of all, get better :)
second, while I am chilling like an eskimo here, lemme ask you:
is the analogy obvious or not? final answer?
I am nitpicking, of course...:)
But seriously, I did not say the ad was good, I was just trying to deconstruct it and all I see is Mac guys trying to emphasize how their movie-making software is better than this of the PC guys...
What gender is the word "picture" for you?
The fact that the ad features a "good-looking" (I don't like her that much) woman does not automatically mean it is meant for 14-year old boys. Poor Giselle didn't even register on my slut-o-meter. Giselle is not acting slutty, but rather coy, maybe flirty at best. Slutty is when Samantha is selling you into Jimmy Choos...:)
As for the smirk and the "professional", I take this as a tongue-in-cheek joke by the Mac guy, who is teasing the PC guy.
The whole ad can be summed up in one sentence: movies made on a Mac with iMovie look better than those made on a PC. We are not talking about people here, we are talking about products, played by people(actors).
And don't think I am a Mac zealot. My first computer was a Mac (in college, naturally), after that it has been all PCs.
Chilling, I promise. ;)
mac: yes, only two people explicitly mentioned not seeing the ad but based on the comments i got, i am still under the impression that many others did not see it either.
concerned: still sick. :( doctor told me to rest and sleep more. it is OBVIOUS what they meant by the analogy. it is NOT obvious that an attractive young woman should play a MAC movie.
prof. grady: :))))))))))))))
I personally thought the ad was pretty tasteless. I mean, I get it... but it certainly didn't make me want to get a Mac. One kind of wonders why a company which has totally packaged cool with the i-pod hasn't managed to promote its computers with equal skill. Not that anything could drag me away from my copper-colored Toshiba or anything.
Chill out babe
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